PROJECT

The Container Store Orderly Office Sale

Created at Poppin

BRIEF

After seeing success with previous online lookbooks, The Container Store asked Poppin to create one for their Orderly Office Sale (which heavily featured Poppin's products). Creatively, direction was pretty open and I've been itching to have miniature people interact with office supplies for a while. It was a match made in heaven!


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Process

I came up with the theme of Poppin monuments; the office products looking monumentally huge next to tiny tourists. I liked the idea of turning the typical scale upside down. I drew up sketches to get concept approval from all parties.

I had a lot of fun visiting a model train store and picking out my miniature models. Then I worked with our staff photographer and retoucher to get some great shots. I thought the images were so engaging that I wanted to keep copy and design elements minimal.