PROJECT

Poppin Corporate Gift Guide 2014

Created at Poppin

BRIEF

Poppin's office supplies make beautiful corporate gifts, especially when customized with a logo or nice message. I was tasked with creating a marketing campaign to entice businesses to purchase customized Poppin products for their corporate gifts. The main focus was that Poppin's products are useful, beautiful, and branded. I also wanted it to look sophisticated and "gift-y". 


IMG_2471.jpg
IMG_2468.jpg
 

Process

First, I sat with the copywriter to go over the stories we were trying to tell and worked with her on how to organize the information. Then I did detailed sketches to get approval on my concept. Since this would require a photoshoot, I wanted to make sure everyone was aligned on the direction before it was shot. I styled and directed the shoot with the staff photographer. I designed the PDF seen here, as well as a landing page, and emails for the campaign.